Sonae will close the Go Natural supermarkets by the end of January, MC confirmed to Lusa today, adding that the chain’s workers are being “integrated” into other businesses owned by Continente.
Eight supermarkets are involved, seven of them in Lisbon and one in Porto.
Go Natural’s online store is already closed, with the information that customers’ accounts and personal data will be deleted by January 31st.
In 2017, Sonae, through Sonae MC, concluded the operations for the acquisition of 100% of the capital of BRIO organic supermarkets, as well as the 51% stake in the capital of the company that owns Go Natural, which ended up giving the name to the chain that is now closing its doors.
At the time, the Sonae company said that “the completion of these acquisitions allows Sonae MC to accelerate the strategic avenue of growth in Health & Wellness, particularly in the healthy food segment where its leadership position is strengthened”.
In response to Lusa, the company said today that “Go Natural is an MC brand with restaurants, supermarkets and a range of products (meals, soups, drinks and snacks), which was born in 2004 with the ambition of making food the motto for a healthier lifestyle for everyone”.
Confirming that “the brand will close its supermarket operation by the end of January”, he said that it will maintain “its commitment to the democratization of healthy eating by offering a wide range of organic and healthy products in the specialized areas of Continente, Continente Modelo and Continente Bom Dia stores and online at continente.pt” and Go Natural restaurants.
Regarding the supermarket chain’s workers, the company told Lusa that “the processes for integrating Go Natural supermarket employees into other MC businesses are underway”.
